Alex Cummings and Arun Karottu

Alex Cummings and Arun Karottu

Alex Cummings creates, implements and executes the global marketing and public relations strategy for SMR Worldwide (formerly Smart Metals Recycling) headquartered in Statesville, NC with four additional locations in the United States. Alex executes SMR’s mission on their website, social media, market research, press releases, e-mail campaigns, partnerships, blogs, sales presentations, along with graphic design and content management. He spent the last 15 years in various client services and marketing roles with companies, such as World Racing Group, World of Outlaws, Roush Yates Engines and SRI Performance before finding his purpose in the ITAD and Electronics Recycling Industry.
Arun Karottu is the co-founder and CTO of SMR Worldwide (formerly Smart Metals Recycling). Arun co-founded the company as a dorm-room startup while he was a student at Duke University in 2014. He leads the development of the company’s proprietary SmartERP software system. This one-of-a-kind software has helped SMR streamline its operations and provide its customers with real-time data, insights, and transparency into the electronics disposition process like never before. This technology has enabled SMR’s meteoric rise to one of the leading ITAD & electronics recycling companies in the US.

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