Hui Wu-Curtis

Hui Wu-Curtis

Hui Wu-Curtis is an industry thought leader on customer experience. Having managed global contact center team in various industries, Hui has developed and lead many high performing teams supporting voice and digital channels. She has published several articles on customer experience and data analytics and has spoken at various domestic and international conferences on various topics such as: turning cost centers into true business value, leveraging data and analytics for actionable insights, transforming quality assurance in the digital age, and leveraging outsourcing partners for great customer service. Currently, Hui is the GM- Customer Operations & Strategy for Arizona Public Service (APS). She joined APS in November 2017 to help craft and execute the organization’s CX strategy while transforming the organization to reach new levels of customer experience for the industry.

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