Mariana Cogan

Mariana Cogan

A pioneer in Digital Marketing, Mariana is someone who doesn’t just talk about digital transformation, she lives and breathes it. In her role at PTC, Mariana brings together marketing technologies, business development, and agile execution to accelerate revenue growth. Under her leadership, PTC’s digital marketing organization has doubled its contribution to the business – and its digital marketing team enjoys corporate recognition and industry-wide prominence.
Mariana was born in Mexico and worked in Japan where she also went to college to study economics. She has over 15 years of software B2B experience in marketing, business development, and sales. Before PTC, she held positions at MathWorks, American Financial Systems, and Goldman Sachs.
Outside of work, her passion project includes helping under-represented groups, including Latinx and women, ascend the corporate ladder. Her experience and vision contribute to a more well-rounded perspective in corporate governance. She contributes to marketing publications and speaks regularly at industry events, including, most recently participating in Harvard University’s Women’s Leadership Forum. Mariana lives in Boston with her son and enjoys traveling with him. The last book Mariana read was “Presence”.

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