“Bidtellect’s optimization capabilities through its IntellibidT suite of technologies are a key component to earning maximum ROI for advertisers and informing strategic campaign decisions”
Bidtellect, a leading content distribution demand-side platform for native advertising, recently introduced Generation 5.0 of its nDSP (Native Demand Side Platform). The latest generation is an amalgamation of at least two years of advancements that further transform Bidtellect from other Native and omnichannel DSPs in the industry, building one of the most performance-driven, customer-first, and brand- and privacy-safe platforms in the space.
The underlying intentions for Bidtellect’s platform additions were to leverage the company’s deep knowledge of machine learning and move optimization and bidder technologies further ahead of all other buy-side platforms while concurrently implementing stronger privacy and safety integrations and modernizing the platform’s visual acuity and usability to serve the requirements of clients better.
Chief Technology Officer Michael Conway has supervised the move to Generation 5.0. “I take pride in the fact that we have established a new level of performance within our platform that has outperformed our competitors in almost every KPI and metric when compared through head-to-head tests by our clients,” said Conway.
- Generation 5.0 comprises advancements in three main categories: Insights & Optimization, Usability, and Privacy.
- Insights & Optimization: Enhance Decision-Making from Placement-Level to High-Level Strategy
Bidtellect’s optimization abilities through its IntellibidT suite of technologies are a fundamental component to earning maximum ROI for advertisers and familiarizing strategic campaign decisions.
Bidtellect’s additions to its industry-leading optimization capacities raise the bar in both performance and scope of contributions. The release of several additional goal representations, including advanced video goals, integrated oblations to support dynamic creative optimization, and the ability to concurrently optimize to multiple goal types, provides clients with a DSP solution that surpasses performance expectations.
To further promote optimization goals and offer deeper insights for its clients, Bidtellect has issued several new transparencies and advanced analytics features. These inform real-time operations optimization and provide deeper insights into campaign production, making it easy to make intelligent adjustments to campaigns. Bidtellect has added the capability for users to perform their reporting based on all available dimensions important to the clients’ aspirations and improved Geo and page URL reporting for comprehensive transparency into delivery.
Advanced optimization inclinations coupled with deeper insights maximize Bidtellect’s Native Ad placements’ production – from placement, to creative, to time of day, to contextual significance – and inform the brand’s strategy via a consistent performance and informational feedback loop.
Usability: Client-First Ease of Use
In addition to optimization performance-driven from deployment level granularity and decision-making power, Bidtellect also prioritized usability for its customers. Generation 5.0 now presents more information and reduces the amount of time required to make changes to operations. Manual campaign adjustments – from trafficking via targeting – and reporting workflows are now streamlined and need less workforce. These upgrades include advancements in bulk editing, artistic flighting, cross-device capabilities, and editing abilities.
In addition to modernized workflows that require less workforce and effort, Bidtellect revised the DSP’s visual acuity with state-of-the-art visualization libraries and improved real-time advanced campaign insights. These switches provide users instant visual feedback on important campaign delivery and performance metrics.
Privacy and Compliance: Leading the operation to a Cookie-Less Future
Bidtellect has continued to ensure that it cooperates fully with the industry’s ever-changing privacy and data regulations, offering consumers greater control and transparency into their data. To give this assurance, Generation 5.0 adheres to the latest rules and IAB frameworks required to sustain a competitive edge, including IAB TCF 2.0 (Transparency Consent Framework) Compliance, GDPR, and CCPA compliance. Additionally, they manage industry compliance with DAA AdChoices as well as TAG certifications.
As a “first mover” within the industry, shifting toward a cookie-less world, Bidtellect was the first DSP to combine with The Trade Desk ID and LiveRamp Identity Link. These collaborations, along with state-of-the-art contextual optimization solutions, present scalability, and performance in a cookie-less environment. Bidtellect extends to elevate the quality and performance of native programmatic advertising at the range, moving ahead of the industry wave and answering customer needs first.
