Augmented Reality (AR) & Virtual Reality’s (VR) implementation in the healthcare market is deemed to reach USD 5.1 Bn by 2025 as per a new report by Grand View Research. The growing adoption of Augmented Reality & Virtual Reality in the medical field, constant developments in healthcare IT and increased investments in such emerging technologies are some of the critical factors responsible for the growth of this market.
AR & VR in Training:
This market is majorly being driven by applications in surgical simulations, patient care management, diagnostic imaging, rehabilitation, and health management. The introduction of AR & VR in training medical professionals offers an enhanced understanding of anatomy and physiology alongside assisting in complicated surgeries that necessitate precision, thus, resulting in decreased complications and minor trauma.
Getting Over Phobias:
VR also helps patients get over their worst fears and phobias by introducing the exposure therapy. These technologies are also gaining importance in fitness management due to the development of numerous health apps that assist train doctors as well as patients.
Live Streaming:
The use of the high-level technologies in live streaming of surgeries for medical education coupled with pain management and patient monitoring serves as a market prospect and is predicted to drive the segment considerably. These new innovative technologies have revolutionized the medical field and presented a revolutionized approach for recuperation healthcare experience. The expanding focus on increasing efficiency in medical operations along with demand for offering reliable care services are increasing the growing selection of these technologies.
Educating the Patients:
With the advent of visual simulation, a lot of emphases is being placed on it for enhancing healthcare sector for better care. Augmented reality allows pharmaceutical companies to enhance patients learning capabilities by visualizing complex products. This provides room to engage and educate the patients irrelevant of their age or sex which could either take place in a physicians clinic or in a store where one needs to access such information. Augmented reality in medicine can help in bridging the education gap that can source safety issues and clearly shows how to take a specific medicine while reinforcing the product benefits in a visual way.
Aiding the Physician:
The power of AR is such that it permits the doctor and his staff to access the data and other important information easily in front of their eyes without having to leave the task at hand. This could merely be helping practitioners understand how best to control a new treatment or display how through AR specific procedure should or can be done. In an instant, this breathtaking technology allows medical students to communicate in a really intuitive way with a 3D representation of the body, and they can understand how and what way to address a particular situation. The degree to which AR can improve, support and educate healthcare professionals will prolong to push boundaries as technologists, and the pharma industry collaborates further.
Assisting in Sales:
One of AR’s most significant advantages is being able to demonstrate and visualize intricate concepts clearly. The contentious landscape among drug makers and providers means that limited advantages can lead to significant gains. For sales representatives it is important to get the doctor’s attention and this can be done their ability to speedily exhibit the benefits of a new drug through AR without wasting the doctor’s time can be a step-forward. For example, visualizing a 3D organ on a physician’s desk and demonstrating the effect of the medicine in question has more weightage than a simple image.
One can say that with the advent of AR & VR technologies the healthcare arena is growing in an unprecedented way and this can assist in the healthcare arena to provide better care at a faster pace.
