The way online customers look for products online is evolving—particularly for younger consumers. Visual research, which is search based on images preferably than text, is on the rise. The reason: It encourages consumers to address problems that are hard to put into text-based explorations, such as, “What item partners best with this footwear?” or “Where can I find a related jacket?”
It’s increasing in popularity: Data shows that 62 percent of Millennials want the capacity to use visual search over any different technology, while Gartner analysis predicts that 30 percent of all searches will be “query less” by as soon as 2020. As consumer attitudes shift around online product development, retailers are taking note. The visual search market is anticipated to exceed USD25 billion this year—and by 2021, data designates retailers that are early adopters of visible search are projected to increase their digital commerce income by 30 percent.
“Visual search is like a swiss army edge,” remarked Ashwini Asokan, Founder of Vue.ai and Mad Street Den. “There are numerous things you can do with it. Spending in the right image recognition devices should be a top precedence for online retailers.” While visual research has been accessible in the apparel vertical for numerous years now, brands in other businesses are hopping on board with the course as well. Glasses USA, for instance, an online prescription eyewear business, recently announced its mobile visual search tool named “Pic & Pair.”
The tool works by enabling customers to upload or take an illustration of a product, and based on that knowledge, and it will then showcase similar-looking results available on the company’s portal. The digital optimization crew at Glasses USA started explaining this resource soon after they realized that customers who used the brand’s research function spent six times more abundant on the site and were five times more possible to buy (concerning those who didn’t use the research tool at all.)
In short—providing visitors using their product search engine a more comfortable, more frictionless encounter meant a much higher likelihood of businesses.