• About
  • Privacy & Policy
  • Contact
Wednesday, March 29, 2023
MYTECHMAG-A Leading Technology Magazine
  • Home
  • Technology
    • Supply Chain
    • Enterprise Security
    • Cloud Technology
    • RegTech
    • HPC
    • Collaboration
    • Startups
    • IoT
    • Compliance
    • Artificial Intelligence
    • Field Service
    • CRM
    • Project Management
    • Thought Leadership
    • Fintech
    • Risk Management
    • Cyber Security
    • Enterprise Architecture
    • EAM
    • ECM
    • Women In Tech
    • Block Chain
    • Data Analytics
    • Robotics
    • Disaster Recovery
    • Marketing
    • Workflow Management
  • Industry
    • Retail
    • Healthcare
    • Construction
    • Pharma
    • Education
    • Textile
    • Aerospace and Defense
    • Banking
    • Smart City
    • Oil and Gas
    • Telecom
    • Travel & Hospitality
    • Agri Tech
    • Media & Entertainment
    • Logistics
    • Manufacturing
    • Legal
    • Government
    • Real Estate
    • Automotive
    • Food and Beverage
    • Biotech
    • HR
    • Insurance
    • Energy and Utilities
    • Contact Center
    • Capital Market
    • Chemical
    • Sports
  • Solution Providers
    • Aerospace and Defense
    • Agri Tech
    • Artificial Intelligence
    • Automotive
    • Banking
    • Capital Market
    • Cloud Technology
    • Collaboration
    • Construction
    • Contact Center
    • CRM
    • Cyber Security
    • Data Analytics
    • Disaster Recovery
    • EAM
    • ECM
    • Energy and Utilities
    • Enterprise Architecture
    • Enterprise Security
    • Fintech
    • Government
    • Healthcare
    • HR
    • Insurance
    • IOT
    • Legal
    • Logistics
    • Manufacturing
    • Marketing
    • Oil and Gas
    • Pharma
    • Retail
    • Risk Management
    • Smart City
    • Supply Chain
    • Top CEOs
    • Women in Tech
  • Magazines EditionsWhat's New
  • News & PR
    • News
    • Press Release
  • CXO Thoughts
  • Featured Articles
  • Top CEOs
  • Events
No Result
View All Result
  • Home
  • Technology
    • Supply Chain
    • Enterprise Security
    • Cloud Technology
    • RegTech
    • HPC
    • Collaboration
    • Startups
    • IoT
    • Compliance
    • Artificial Intelligence
    • Field Service
    • CRM
    • Project Management
    • Thought Leadership
    • Fintech
    • Risk Management
    • Cyber Security
    • Enterprise Architecture
    • EAM
    • ECM
    • Women In Tech
    • Block Chain
    • Data Analytics
    • Robotics
    • Disaster Recovery
    • Marketing
    • Workflow Management
  • Industry
    • Retail
    • Healthcare
    • Construction
    • Pharma
    • Education
    • Textile
    • Aerospace and Defense
    • Banking
    • Smart City
    • Oil and Gas
    • Telecom
    • Travel & Hospitality
    • Agri Tech
    • Media & Entertainment
    • Logistics
    • Manufacturing
    • Legal
    • Government
    • Real Estate
    • Automotive
    • Food and Beverage
    • Biotech
    • HR
    • Insurance
    • Energy and Utilities
    • Contact Center
    • Capital Market
    • Chemical
    • Sports
  • Solution Providers
    • Aerospace and Defense
    • Agri Tech
    • Artificial Intelligence
    • Automotive
    • Banking
    • Capital Market
    • Cloud Technology
    • Collaboration
    • Construction
    • Contact Center
    • CRM
    • Cyber Security
    • Data Analytics
    • Disaster Recovery
    • EAM
    • ECM
    • Energy and Utilities
    • Enterprise Architecture
    • Enterprise Security
    • Fintech
    • Government
    • Healthcare
    • HR
    • Insurance
    • IOT
    • Legal
    • Logistics
    • Manufacturing
    • Marketing
    • Oil and Gas
    • Pharma
    • Retail
    • Risk Management
    • Smart City
    • Supply Chain
    • Top CEOs
    • Women in Tech
  • Magazines EditionsWhat's New
  • News & PR
    • News
    • Press Release
  • CXO Thoughts
  • Featured Articles
  • Top CEOs
  • Events
No Result
View All Result
MYTECHMAG-A Leading Technology Magazine
No Result
View All Result
Home IoT

IoT and Retail: A Connected World

Ricky Martin by Ricky Martin
October 20, 2018
in IoT
IoT and Retail A Connected World
19
SHARES
76
VIEWS

IoT and Retail: A Connected World

The retail industry has adopted technology at an unprecedented way right from the cloud, mobile, RFID to beacons. This has been done to enhance the customer experience and better shopping experience to increase customer loyalty. It is important to mention that store owners are incorporating sensors in their key areas and connecting them through cloud technology creating a gateway that enables real-time data analysis related to sales, products and customers preferences.

One can say that IoT devices and connected technologies are taking the retail industry by storm. According to statistics available 96 percent of retailers are all set to adopt IoT in their stores for enhanced experiences. Examples include the following:

Smart Racks or Shelves: Taking pioneering business models, retailers are now putting up smart shelves in their stores which consist of three essential elements RFID tag, an RFID reader, and an antenna. The RFID tags are placed on the goods and have an integrated circuit and an antenna which has a microchip that transmits data to the RFID reader for an interception. Information that is collected from these RFID tags is then sent to an IoT platform, where it is amassed and analyzed. The advantages of these smart racks can also be used for inventory management which has till now been termed as an expensive and tiring process. These smart shelves can be enabled to be automatically monitored and alert the retailer in case a particular item which is on high demand list is running low, or its consumption date will expire soon.

Beacons:

Beacons have culminated into a more widely used device which use low-energy Bluetooth connections to mechanically send push announcements directly to a shoppers’ smartphones once they are in close range of the store. These customers are already signed up with the store, and the beacons alert them of any new sales, discounts, and offers in real-time, making them attracted towards the store as they feel special. Beacons are cost-effective, handy, small and can be placed or attached to walls and places where customers are likely to pass from. Retailers can also utilize beacons for customer in-store navigation, distributing push messages, and gathering customer data. These beacons once coupled with mobile apps can also be used to boost sales and increase customer loyalty as retailers can easily reach their target audience and enhance their shopping experience.

Robots:

Robots have the perspective to considerably modify the retail sector. Business Insider Intelligence suggests 2.8 Mn enterprise robots are or have been shipped between 2016 and 2021. Numerous organizations have already made these robots a part of their retail strategy to ease customer navigation and in-store experience. For example, Target has already tested robots in one of their locations to assist stock shelves and keep track of inventory. Eateries in China have also started substituting waiters with robots. Numerous organizations have already picked pace in building service robots that facilitate shoppers swiftly in finding their products as well as guarantee the shelves stay stocked.

Digital signage:

Digital signage assists retail firms in offering a more tailored and interactive shopping experience for customers. Digital signage solutions like iPad screens, intuitive touch screens, digital-out-of-home applications (DOOH), and in-store digital screens, help retailers make an impression on their customers and augment sales. Through digital signage applications, retailers can save costs related to traditional print media and push customer engagement to a whole new level. Digital signage can not only assist in becoming a useful and attractive medium of advertisement but also enhance in-store experience, owing to IoT. For example, digital signage can push ads and price changes on store screens in real-time making it easier for customers to make their choices. Also, digital signage can be programmed by accumulating contextual cues and patterns from the customers and establishing connections based on their expectations. Using IoT technology, digital screens can exhibit not only commercials and catalogs but also personalized promotions based on collected customer data.

Ricky Martin
Share1Tweet5Share8
Previous Post

IoT & Mobile apps: Making IoT Simpler

Next Post

IoT Smart Home Devices

Related Posts

IoT in Manufacturing
IoT

10 Best Use Cases of the IoT in Manufacturing Sector

August 9, 2022
Impacts of Internet of Things (IoT) on Society
IoT

Impacts of Internet of Things on Society

March 1, 2022
Julian Durand
CXO Thoughts

The IoT is Breeding Killer Botnets. Device Authenticity and Data Integrity Can Save It

October 6, 2021
Next Post
IoT Smart Home Devices

IoT Smart Home Devices

Tweets by MyTechMag
MYTECHMAG

Transforming news into insights, not only do we serve as a source of information but as the breeding ground for innovative ideas and exchange of breathtaking strategizes that can make a difference in your technological understanding.

Follow Us

  • Home
  • About Us
  • Disclaimer
  • Privacy Policy
  • Terms of Use
  • Sitemap
  • Subscribe
  • Contact Us
  • RSS
  • Write For Us

Recent Posts

Flow Forma

FlowForma advances US growth with opening of New York office

March 24, 2023
How to Get More Positive Reviews for Your Products

The Ultimate Guide to Getting More Product Reviews

March 23, 2023
  • About
  • Privacy & Policy
  • Contact

© Copyright © 2023 MYTECHMAG. All Right Reserved.

No Result
View All Result
  • Home
  • Technology
  • Industry
  • Solution Providers
  • Magazines Editions
  • News & PR
    • News
    • Press Release
  • CXO Thoughts
  • Featured Articles
  • Top CEOs
  • Events

© Copyright © 2023 MYTECHMAG. All Right Reserved.

Company Of The Month

Infoclutch Inc

Explore Untapped Market With Pristine B2B Data