In the world of digital marketing, technology has become a major necessity. The use of mar-tech or marketing technology has been on the rise for quite some time, but post-COVID-19, the focus was intensified on expanding the marketing technology stack.
It is expected that expenditure on marketing technology will continue to grow, transforming the future of brand advertising and digital marketing. When it comes to marketing technologies, social media and email marketing top the list of the best marketing technology tools. The adoption of these platforms is expected to be vast in the next five years.
It is always helpful for businesses to be aware of such trends as they navigate and restructure their marketing strategies to meet the demands of today.
A new report has been published on what the global martech industry might look like between the period 2021-2028, offering detailed analysis and insights into the future of the Mar Tech industry. The report titled – “Europe MarTech Market Professional Survey Research Report 2021-2028”, published by Infinity Business Insights, explores current and future trends about budget, spend, skills needed, investments made, and many more.
The main purpose of this information is to provide a descriptive analysis of the impact of Mar Tech trends on the upcoming future of the MarTech Market during the forecast period.
Competitive manufacturers and the upcoming manufacturers have been included in this report, and their revenue, price, production, market share, and other important information have been mentioned with precise information.
The key players included in the report are: Adobe, Artesian Solutions, Ltd., Agent3, BrightTALK, Brandworkz Ltd., Cyance, Concep, dotdigital EMEA Limited, Episerver (Idio), Force24, Growth Intelligence, NextRoll, Inc., Lead Forensics, Oracle, SALESmanago, Salesforce.com, Spotler UK, and others.
Regions: Geographically, the global MarTech Market has been scrutinized across the major regions such as Asia-Pacific, Africa, Latin America, North America, Middle East, and Europe on the basis of different parameters.
Why should you purchase this report?
When it comes to technology, the trends tend to stay for the foreseeable future. That is why every business should stay abreast of the latest marketing tactics, strategies, and platforms to mold their strategies accordingly. This report is highly useful for businesses looking to:
- Identify and eliminate their underutilized marketing technology.
- Make the maximum use of their martech stack
- Cut back on wastage and improve the effectiveness of Mar Tech using agile methodologies.
- Get high returns on their Mar Tech investments and mitigate future risks.